Google unveils smartphone for ` 6,399 under its Android One plan
Google on Monday launched the first device from its Android One initiative— a Rs6,399 smartphone that is aimed at boosting sales in key emerging markets such as India.
It’s USP: affordable price and better quality software.
The Mountain View-based company has tied up with Indian handset makers Micromax, Karbonn and Spice Mobiles to launch the smartphone, which is powered by Google’s operating system and targets the booming low-cost segment of the world’s fastest growing smartphone market. The dual-SIM devices have a 4.5-inch screen with a quad core MediaTek processor, 1GB RAM and 4GB internal storage, which can be expanded to 32GB. It will feature a 5MP rear camera and a 2MP front camera with replaceable battery and built-in radio.
Micromax will sell its Android One handsets on Amazon, while Flipkart and Snapdeal will exclusively sell the Spice and Karbonn phones, respectively.
“When [handset] companies look to make a phone, they will get a menu [of options from Google]. They can put together a device much faster, knowing we have already tested the software,” said Sundar Pichai, head of Google’s Android and Chrome units, who was in Delhi for the launch.

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